Non-Profit/NGOs
Adopt-A-Grandparent
A Family For Every Child
American Diabetes Association
American Lung Association
Backbone Campaign
Casa Rosa Food Bank
Catholic Relief Services
Compassionate Touch Network
Court Appointed Special Advocates
Doberman Rescue of New Mexico
El Museo Cultural de Santa Fe
Food & Water Watch
Fred Hutchinson Cancer Research Center
Goodwill Southern California
The Jane Goodall Institute
Heart Gallery
Heart Gallery of New Mexico Foundation
Heritage Conservation Network
International Assoc. of Innovation Professionals
Ironstraw Group
Richard Karn StarDays
Minds Interrupted
New Mexico Asian Family Center
New Mexico Court Appointed Special Advocates
New Mexico Land Conservancy
Northwest Entrepreneur Network
Northwest Heart Gallery
Oxfam America
Pacific Crest Trail Association
Permaculture Credit Union
Physicians Committee for Responsible Medicine
Progressive Government.org
Red Feather Development Group
Resilience Advocacy Project
Roots of Empathy
Santa Fe Film Festival
SERRV
Small Planet Institute
Sprout Film Festival
Tour de Cure
Vashon Allied Arts
Vashon Island Pet Protectors
V-MI Food Bank
Veterans to Farmers
YES Foundation
Consumer, Business & Government
Bamboo Hardwoods
Barcroft Cycles
BentUp Cycles
BXI
Cherry Creek Crossing
City of Albuquerque
Ektron
Fatman's Beef Jerky
Gallery One Twenty
Gear Coop
High Country Gardens
HLTH.Co
i-to-i
Innovations in Justice
Innovative Communications
IRC Advisory
Instant Financial
ITEX
J. Wirtheim Communication Designs
KKT Show Management
LewAllen Jewelry
litehouse International
Mora Iced Creamery
MV Magazine
Matrix Dental
Meaningful Travel
Mode Organic Salon
Mora Iced Creamery
Mora Development
Mountain Dynamics
Oz.net
Pacific Yurts
Papa Bueno Tequila
Pranzo Infused Oils
The Alternative House
The River Internet Access Co.
Santa Fe Catering Co.
Santa Fe Flea Market
Santa Fe Greenhouses
Seattle Glass
Southwest Family Guidance Center
Sport Chalet
State of New Mexico
State of Washington
Sutton Bank
Tour Bainbridge
Tres Gatos Media
University of New Mexico
Victory Gardens of Tomorrow
WBR Utah
WE Acupuncture
Travel and Hospitality
Adventures in Preservation
Alto
Cruise West
Gregorio's Italian Kitchen
i-to-i Travel
Los Poblanos Inn & Cultural Center
Meaningful Travel
O'Keeffe Cafe
Pranzo Italian Grill
Range Cafes
Standard Diner
Washington State Parks
Books, Film, Art and Entertainment
9 Elephants Productions
Alan Arkin
Anthony Arkin
Armand Assante
"A Lot Like You"
Annual New Mexico Photographic Art Show
Artemesia Publishing
"A Voice of Her Own; Becoming Emily Dickinson"
Russ Baker
Dr. Jonathon Balcombe
"Closing the Food Gap: Resetting the Table in the Land of Plenty"
Barbara Dana
"Brace for Impact"
Brad Wilson Photography
"Dare to Detoxify"
El Museo Cultural Winter Market
"Embattled Saints: My Year with the Sufis of Afghanistan"
"Family of Secrets: The Bush Dynasty"
"Foodopoly: The Battle Over the Future of Food and Farming in America"
"Food Rebels: Guerrilla Gardeners and Smart Cookin' Mamas"
"Getting a Grip: Clarity, Creativity and Courage in a World Gone Mad"
Rib Hillis
InSight Women's Photography Exhibits
Eliaichi Kimaro
Kinkajou Press
Frances Moore Lappé
Thomas Lewis
Kenneth Lizzio
Julia Loggins
"Lost Africa: The Eyes of Origin"
Marcia McEachron
David Meredith
"Minds Interrupted: Stories of Lives Affected by Mental Illness"
N7 Films
"Pleasurable Kingdom"
Report from Santa Fe
Santa Fe Film Festival
Brandon Schmid
Santa Barbara Film Festival
"Solutionary Rail"
Sprout Film Festival
"State of Rock"
Tommy Shane Steiner
The Daily Impact
"The Migrant Project"
"Trauma Stewardship: An Everyday Guide to Caring for Self While Caring for Others"
Copper Tritscheller
"True Brit: Beatrice, 1940"
Dr. Brett Trusko
Laura van Dernoot Lipsky
"Walking Thunder: In the Footsteps of the African Elephant"
Mark Winne
Rosemary Zibart
Our Clients
But Don't Take Our Word For It...
(See what our clients have to say!)
Meet Our Founder...
We’re communicators, plain and simple.
We’re a team comprised of former journalists and media geeks as well as graphic artists and marketing types but what we all hold in common is our ability – and our desire – to communicate.
Our founder, Betsy Model, held marketing, PR and market strategy positions at two Fortune 50 companies before taking a left turn and pursuing a career in journalism for more than a dozen years. She won awards, she traveled to every continent on earth and perhaps most of all she observed…other cultures, other economies and other ways of crafting message that resonated regardless of language or ideology.
She came back to her business roots almost twenty years ago and since then The Zephyr Group Inc. has helped more than 95 organizations – some tiny, some enormous and many of them with names and logos recognized all over the globe – communicate what they needed to to their constituencies.
Our client base is international and eclectic…and we love it that way!
"During the time of your services Catholic Relief Services experienced very significant increases in media attention in all areas; print, radio and TV. Throughout the consultancy you went way above and beyond the scope of work that we provided (and) you showed great creativity and sensitivity in shaping our messages in a way that could and did attract the attention of key media outlets. You were consistently ahead of the curve in raising attention to potential stories, opportunities and pitfalls. As a result the output was nothing less than phenomenal (and) our expectations were far exceeded."
JH, Regional Director
Catholic Relief Services
"We engaged Betsy a week before the premier of our film at a film festival and within days we had radio interviews and press articles scheduled! Since then we have scheduled multiple magazine and other quality media interviews, photo shoots and radio spots...a wonderful media boost for the movie and is solely based on Betsy's remarkable efforts."
Brandon Schmid
Producer/Director
"As the executive director and founder of a growing 501c3 non-profit, my biggest challenge is getting the concept of our program across to the American public in such a way as to elicit change; a change in thought, in action and, ultimately, change for a people's future. (The Zephyr Group) has helped us meet the challenge through press releases and direct media contact that has resulted in both regional and national press coverage. They have helped us create informative educational materials that have challenged the general public, the corporate market and other volunteer organizations to step forward and participate. Betsy Model's professional attitude and timely follow-through has opened many doors for our organization and it has been a genuine pleasure working with her."
Robert Young
Founder/Executive Director
Red Feather Development Group
"My documentary was a selection at a film festival and a scant week and a half before the festival I contacted Betsy. She warned me that with such short notice there was little she could guarantee in terms of publicity. Within days I was on a radio show and, once I arrived, I had three more interviews lined up including a TV interview on PBS! Needless to say I was impressed...and remain so! Ms. Model was an oasis of calm at a brutally hectic time and she got my film more buzz and attention than it ever would have otherwise. It's my hope to work with her again."
Anthony Arkin
Filmmaker/Actor
N7 Films
"I just wanted to express my gratitude to you, Betsy, and the whole Zephyr Group team. You have been a huge help to our small organization at critical moments. You know how to scale lists to our needs, capacities and specific and varied audience. You've repeatedly helped Backbone Campaign hone our message - and more importantly for us - helped us target the recipients most likely to be worth the investment of our scarce and precious time. We appreciate that you put our needs first and treat us as well as you would a larger client. That reflects well on who you all are as a company and as human beings aspiring for a better world."
Bill Moyer
Founder/Executive Director
Backbone Campaign
"Betsy Model and her company, The Zephyr Group, are without question the most pro-active public relations firm I have ever worked with. They are renowned for personal and individual care and the thought and evaluation of protecting and forging one's goals are never compromised. In my industry, the film industry, they are stellar."
Armand Assante
Actor/Producer
"I was extremely happy with the work done for me on my latest HarperCollins novel. The releases and interviews (television, radio and newspaper), the book tour, book talks and follow-up opportunities were all great. In addition to this they were an absolute joy to work with, reachable in a moment, quick, thorough, imaginative, and at all times, unquestionably, 'in my corner.' "
Barbara Dana
Author/Actor
"Good stuff. Good people."
Alan Arkin
Author/Actor