A Family For Every Child

American Diabetes Association

American Lung Association

Backbone Campaign

Casa Rosa Food Bank

Catholic Relief Services

Compassionate Touch Network

Court Appointed Special Advocates

Doberman Rescue of New Mexico

El Museo Cultural de Santa Fe

Food & Water Watch

Fred Hutchinson Cancer Research Center

Goodwill Southern California

The Jane Goodall Institute

Heart Gallery

Heart Gallery of New Mexico Foundation

Heritage Conservation Network

International Assoc. of Innovation Professionals

Ironstraw Group

Richard Karn StarDays

Minds Interrupted

New Mexico Asian Family Center

New Mexico Court Appointed Special Advocates

New Mexico Land Conservancy

Northwest Entrepreneur Network

Northwest Heart Gallery

Oxfam America

Pacific Crest Trail Association

Permaculture Credit Union

Physicians Committee for Responsible Medicine


Red Feather Development Group

Resilience Advocacy Project

Roots of Empathy

Santa Fe Film Festival


Small Planet Institute

Sprout Film Festival

Tour de Cure

Vashon Allied Arts

Vashon Island Pet Protectors

V-MI Food Bank

Veterans to Farmers

YES Foundation

Consumer, Business & Government

Bamboo Hardwoods

Barcroft Cycles

BentUp Cycles


Cherry Creek Crossing

City of Albuquerque


Fatman's Beef Jerky

Gallery One Twenty

Gear Coop

High Country Gardens



Innovations in Justice

Innovative Communications

IRC Advisory

Instant Financial


J. Wirtheim Communication Designs

KKT Show Management

LewAllen Jewelry

litehouse International

Mora Iced Creamery

MV Magazine

Matrix Dental

Meaningful Travel

Mode Organic Salon

Mora Iced Creamery

Mora Development

Mountain Dynamics

Pacific Yurts

Papa Bueno Tequila

Pranzo Infused Oils

The Alternative House

The River Internet Access Co.

Santa Fe Catering Co.

Santa Fe Flea Market

Santa Fe Greenhouses

Seattle Glass

Southwest Family Guidance Center

Sport Chalet

State of New Mexico

State of Washington

Sutton Bank

Tour Bainbridge

Tres Gatos Media

University of New Mexico

Victory Gardens of Tomorrow

WBR Utah

WE Acupuncture 

Travel and Hospitality

 Adventures in Preservation


Cruise West

Gregorio's Italian Kitchen

i-to-i Travel

Los Poblanos Inn & Cultural Center

Meaningful Travel

O'Keeffe Cafe

Pranzo Italian Grill

Range Cafes

Standard Diner

Washington State Parks

 Books, Film, Art and Entertainment

9 Elephants Productions

Alan Arkin

Anthony Arkin

Armand Assante

"A Lot Like You"

Annual New Mexico Photographic Art Show

Artemesia Publishing

"A Voice of Her Own; Becoming Emily Dickinson"

Russ Baker

Dr. Jonathon Balcombe

"Closing the Food Gap: Resetting the Table in the Land of Plenty"

Barbara Dana

"Brace for Impact"

Brad Wilson Photography

"Dare to Detoxify"

El Museo Cultural Winter Market

"Embattled Saints: My Year with the Sufis of Afghanistan"

"Family of Secrets: The Bush Dynasty"

"Foodopoly: The Battle Over the Future of Food and Farming in America"

"Food Rebels: Guerrilla Gardeners and Smart Cookin' Mamas"

"Getting a Grip: Clarity, Creativity and Courage in a World Gone Mad"

Rib Hillis

InSight Women's Photography Exhibits

Eliaichi Kimaro

Kinkajou Press

Frances Moore Lappé

Thomas Lewis

Kenneth Lizzio

Julia Loggins

"Lost Africa: The Eyes of Origin"

Marcia McEachron

David Meredith

"Minds Interrupted: Stories of Lives Affected by Mental Illness"

N7 Films

"Pleasurable Kingdom"

Report from Santa Fe

Santa Fe Film Festival

Brandon Schmid

Santa Barbara Film Festival

"Solutionary Rail"

Sprout Film Festival

"State of Rock"

Tommy Shane Steiner

The Daily Impact

"The Migrant Project"

"Trauma Stewardship: An Everyday Guide to Caring for Self While Caring for Others"

Copper Tritscheller

"True Brit: Beatrice, 1940"

Dr. Brett Trusko

Laura van Dernoot Lipsky

"Walking Thunder: In the Footsteps of the African Elephant"

Mark Winne

Rosemary Zibart

Our Clients

But Don't Take Our Word For It...

(See what our clients have to say!)

Meet Our Founder...

We’re communicators, plain and simple.

We’re a team comprised of former journalists and media geeks as well as graphic artists and marketing types but what we all hold in common is our ability – and our desire – to communicate.

Our founder, Betsy Model, held marketing, PR and market strategy positions at two Fortune 50 companies before taking a left turn and pursuing a career in journalism for more than a dozen years. She won awards, she traveled to every continent on earth and perhaps most of all she observed…other cultures, other economies and other ways of crafting message that resonated regardless of language or ideology.

She came back to her business roots almost twenty years ago and since then The Zephyr Group Inc. has helped more than 95 organizations – some tiny, some enormous and many of them with names and logos recognized all over the globe – communicate what they needed to to their constituencies.

Our client base is international and eclectic…and we love it that way!


"During the time of your services Catholic Relief Services experienced very significant increases in media attention in all areas; print, radio and TV. Throughout the consultancy you went way above and beyond the scope of work that we provided (and) you showed great creativity and sensitivity in shaping our messages in a way that could and did attract the attention of key media outlets. You were consistently ahead of the curve in raising attention to potential stories, opportunities and pitfalls. As a result the output was nothing less than phenomenal (and) our expectations were far exceeded."

JH, Regional Director

Catholic Relief Services

"We engaged Betsy a week before the premier of our film at a film festival and within days we had radio interviews and press articles scheduled! Since then we have scheduled multiple magazine and other quality media interviews, photo shoots and radio spots...a wonderful media boost for the movie and is solely based on Betsy's remarkable efforts."

​Brandon Schmid


"As the executive director and founder of a growing 501c3 non-profit, my biggest challenge is getting the concept of our program across to the American public in such a way as to elicit change; a change in thought, in action and, ultimately, change for a people's future. (The Zephyr Group) has helped us meet the challenge through press releases and direct media contact that has resulted in both regional and national press coverage. They have helped us create informative educational materials that have challenged the general public, the corporate market and other volunteer organizations to step forward and participate. Betsy Model's professional attitude and timely follow-through has opened many doors for our organization and it has been a genuine pleasure working with her."

Robert Young

​Founder/Executive Director

​Red Feather Development Group

"My documentary was a selection at a film festival and a scant week and a half before the festival I contacted Betsy. She warned me that with such short notice there was little she could guarantee in terms of publicity. Within days I was on a radio show and, once I arrived, I had three more interviews lined up including a TV interview on PBS! Needless to say I was impressed...and remain so! Ms. Model was an oasis of calm at a brutally hectic time and she got my film more buzz and attention than it ever would have otherwise. It's my hope to work with her again."

Anthony Arkin


​N7 Films

"I just wanted to express my gratitude to you, Betsy, and the whole Zephyr Group team. You have been a huge help to our small organization at critical moments. You know how to scale lists to our needs, capacities and specific and varied audience. You've repeatedly helped Backbone Campaign hone our message - and more importantly for us - helped us target the recipients most likely to be worth the investment of our scarce and precious time. We appreciate that you put our needs first and treat us as well as you would a larger client. That reflects well on who you all are as a company and as human beings aspiring for a better world."

Bill Moyer

Founder/Executive Director

Backbone Campaign

"Betsy Model and her company, The Zephyr Group, are without question the most pro-active public relations firm I have ever worked with.  They are renowned for personal and individual care and the thought and evaluation of protecting and forging one's goals are never compromised.  In my industry, the film industry, they are stellar."

Armand Assante


"I was extremely happy with the work done for me on my latest HarperCollins novel.  The releases and interviews (television, radio and newspaper), the book tour, book talks and follow-up opportunities were all great. In addition to this they were an absolute joy to work with, reachable in a moment, quick, thorough, imaginative, and at all times, unquestionably, 'in my corner.' "

Barbara Dana


"Good stuff.  Good people."

                                                                                                                        Alan Arkin